Co-founder · brand, experience & operations
A neighborhood café concept I co-founded and helped grow into a place people return to daily—for coffee, food, and a sense of familiarity. My role spanned brand, experience, and operations, shaping everything from the feel of the space to the rhythm of service. It’s always been about consistency, warmth, and doing simple things exceptionally well.
Co-creator · concept, brand & experience
A member-driven cocktail bar designed to feel private, measured, and intentional. I co-created the concept, brand, and experience—focusing on restraint, detail, and a different kind of hospitality. It’s less about volume and more about creating a space people feel a part of, not just a place they visit.
Creative direction · spatial design & operations
An evolving “third place” built around connection, culture, and curiosity—blending café, bar, bookstore, and events under one roof. I’ve led the creative direction, spatial design, and operational vision, working to make it feel layered but cohesive. The goal is simple: create a space people want to spend time in, not rush through.
Vision · client work & output
A creative studio focused on brand, design, and experience—built on the idea that the best work comes from people who’ve done it before, together. I’ve helped shape the vision, client work, and output across physical spaces, digital products, and brand systems. It’s less agency, more collaboration.
Collaboration · art & immersive work
A long-standing creative collaboration centered around art, sound, and immersive experiences. I’ve contributed to the development and support of work that blends physical installation with emotional and sensory depth. It’s a space where creativity leads and structure follows.
Creative direction · experience design
Support and collaboration around an artist and her work—helping shape how the music shows up in the world. From creative direction to experience design, my role has been about amplifying what already exists and making it resonate more clearly with the right audience.
Personal practice
An ongoing personal practice—less about capturing moments and more about noticing them. It’s a way to slow down, reframe, and see things differently. No real agenda, just a tool to pay closer attention.
Product vision · design system & direction
A product built from personal obsession—designed to make discovering, tracking, and remembering golf experiences more meaningful. I’ve led the product vision, design system, and overall direction, focusing on clarity, usefulness, and a better way to engage with the game over time.
Curation · books, music, places, ideas
A curated collection of things I return to—books, music, places, ideas. Not recommendations so much as reflections of what’s stuck with me. It’s less “best of” and more “kept coming back to.”
Influence · taste & curation
A small nod to a platform I admire for how it blends utility, community, and taste. It’s influenced how I think about tracking experiences, curation, and personal expression—especially in shaping ideas like Avid.